7 STRATEGIES FOR EFFECTIVE ONLINE REPUTATION MANAGEMENT (ORM)

Online reputation management is a multi-faceted concept that is aimed at monitoring and promoting a public image of a company, brand, or individual. Online Reputation Management is not only meant for growing and reflecting a positive image of one’s company or brand but it is also a key to expanding your bossiness across the web. Reputation management involves several tasks. It includes monitoring reputation, addressing any content or customer feedback that damages your brand’s reputation, and using strategies to prevent and solve problems that have the potential of damaging the brand or company, product or service, or person’s impression.

Here are effective tips that can be applied to ensure that online reputation of your entity’s reputation always remains positive

1.       Understand your customers

Before you start your reputation monitoring get to study your customers’ interests and the feedback of your brand. Sometimes what you may think people like may be contrary to what they like. Therefore, it is necessary to survey your web pages just to get in touch with people’s interests. This may include discovering an impression of your brand, products, or services through your (potential) customers across social media platforms.

2.       Pay attention to feedback

Do not overlook feedback from your audience or customers. Any feedback is key to improving and maintaining your brand perception to your customers. Positive feedback will be interesting to receive because it means your brand is actively positive by providing honest and relevant products and services good for your (potential) customers. Negative feedback is also always there for your brand because it is impossible to please everyone with your presence and provisions. Unfortunately, it is impossible to delete any negative feedback on the web, it remains there forever and people will be seeing it forever. But what matters the most is the way you address the problem. To paint your brand with a good image again for both the potential and existing customers you need to be honest and true about your brand. Avoid blemishing other companies’ reputations so that yours should be at the top. Your company’s reputation matters the most because you can boost your business only if your brand’s reputation is positive in the customer’s world.

3.       Know your company’s reviews

Your brand’s reviews are accessible to everyone including your clients. Before buying products or put feedback about your company they would first visit the review site where they can a full data about company performance. It is found that 70-90% of the customers go through reviews and feedback to ensure that their needs are met. Therefore, it is very crucial to be aware of your brand’s image and never let your company pull a lot of negative feedback because this incident blemishes your company’s reputation. Consequently, it is your business that is negatively affected.

4.       Interact with the audience

In addition to knowing your customers, try to engage in some conversation with your brand. you can be reacting to their comments; thanking them for following you and for the good feedback they provide so that they should feel significant and included. Interacting with your audience will grow your brand and later your business will be expanded. Sometimes it is the same people who follow you who share and promote your brand’s reputation whenever they want and across the web.  

5.       Create a blog

A blog is a type of website that can be easily updated to host new and available content at a particular time. Blogs help to prevent bad publicity unless the damage has already been done, it is better to hire Online Reputation Management (ORM) consultant. ORM consultant would contact the owner of the website that generates the content responsible for the bad reputation to delete the content. If they refuse to delete the content, you are free to sue for legal proceedings.

6.       Be active on social media

Be active on social media platforms such as Facebook, Twitter, Google+, and Quora to frequently update the brand’s content. You will be responsible for addressing the audience’s feedback in a way that meets their needs. Respond to negative feedback wisely and kindly. This incentive will help to build and maintain the good reputation of your company or brand.

7.       Link your social media accounts to your blog or website

As it has been illuminated above, a blog or website is there to host the content you create about your company or products. Additionally, these sites just help to prevent the bad reputation of your brand because it is where you create the content. On a blog or website, you can only engage your customers through content crafting. This is why you need social media such as Facebook, Twitter to Quora where you can actively interact with your clients; making conversations directly with your clients. Promotions for your brand are is done on social media platforms. It is important to ensure that your social media accounts are connected to your blog or website to increase the spread of your content thereby growing your business further.

The article has discussed the following as important tips for managing the online reputation of a brand, company, or business: understand your audience, pay attention to feedback, know your company’s reviews, interact with the audience, create a blog, be active on social media, and link your social media accounts to your blog or website.