Top 7 steps to Improve Your Website User Experience
If you are an online business owner, your website tells a lot about your business. It is the front face of your business and the biggest business asset.
If you are an online business owner, your website tells a lot about your business. It is the front face of your business and the biggest business asset. It is the ultimate way to connect with your customers and showcase yourself to sell your products and services.
With this constantly changing technology, it is time to focus on the visual appeal and usability of websites and applications to outrank the competitors and increase conversions. If you are also looking for easy ways to improve the UX of your website, you are at the right place. Look no further and read our 7 tips shared by Organic SEO Company in order to improve the user experience of your website.
#1. Improve your Site Speed
Have you ever visited a slow website? If yes, you probably never wanted to visit it again, right?
Your site speed is one of the important aspects to improve the UX on your website. Everyone visiting your website expects fast browsing and doesn't want to wait for too long. So it is necessary to make sure that your website loads quickly.
To check your website's load speed, you can use free tools offered by Google. You can test the speed of your website along with the load time and optimize it accordingly.
#2. Responsive and Mobile Friendly
To enhance the user experience, you must pay attention to designing a responsive website. Users these days browse a lot through their mobile phones and tablets, so it is imperative for your website to load properly on different screens that users access.
Mobile devices are much more convenient than desktop or laptop. This is the reason why nearly half of the search queries are originated from mobile devices. Even Google has started penalizing websites that are not mobile-friendly. If your website is not compatible with mobile devices, Google doesn't show it up in search results. So if you want to increase your site's visibility, you must focus on making your website responsive.
As per a recent survey, people are more likely to leave your site if it isn't mobile-friendly. Therefore, if you are looking to enhance the user experience, this tip is surely going to help you out a lot.
#3. Call to Actions
The use of attractive call-to-action cues helps your customer to determine the importance of the content. Mark your CTAs with an action word to ease the navigation of your site. This enables users to understand the website flow and get what they want.
Color variation and good choice of action words also increase the number of clicks. As per a study done by researchers, color variations and action massaging increase the clicks by nearly 11%. Choose the colors for action buttons wisely and as per the intent of the message.
The next thing that plays an equally important role in the choice of words on your buttons. Your words must include a verb or an action word to evoke the user to take a call. You must connect to the user emotionally and make your words bold and action-oriented. The use of action-oriented words guides the user to take a step further and thus increase the click ratio.
#4. Incorporate well-designed headings
Your headings and content must catch the attention of your potential customers. Try to include keywords in your title that your customer is looking for. It attracts the right audience and improves your searchability.
Search engines pay more attention to headings while crawling the website over other content so it is important to choose the right heading. Headings speak a lot about your content and guide users through the site. The use of the right keywords in headings makes it easy for users to scan the find the content they are looking for.
#5. Use White space
You might have heard that too much white space on your website makes it look dull and boring. But actually, white space is good to enhance the user experience. It makes your content stand out and enables users to focus on the key elements of the text.
According to a survey, white spaces around your headings and content increase attention by 20%. It makes your website look fresh, modern and connects with your user. White spaces allow users to focus more on the content and useful information on the website.
#6. Use Attractive Images
Just like the content, images also attract authentic and organic audience. People nowadays are judging the websites faster and if the site is not as per their expectation, they take less than a second to click on the back button. If you are using generic stock photos, your customers will easily judge it and unfortunately, this will impact your business as well.
To increase the conversion rate, you must use actual and attractive images of your business. This will make you look more authentic and create a sense of trust among users.
#7. Refined and Simple Design
Simplified and basic designs enhance the user experience. Users do not like complicated interfaces and too many clicks. So, you must keep a simple registration process and short sign up forms to enhance the user experience.
Try to minimize the number of fields in sign-in forms. Keep the website structure easy to make the user registration much simpler and refined. For example, you can ask users their phone number to login rather than asking for passwords that no one remembers.